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Marketing Surveys: Be Careful What You Ask For
Gaining a deep understanding of consumer needs is the mantra of many companies, who spend hundreds of millions of dollars searching for rich insights and to better understand competitive position....
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Choice Modeling: Polishing the Crystal Ball
When it comes to designing products that customers will buy in droves, the stakes have never been higher. Despite billions of dollars of investment and countless hours of R&D, 90% of all new...
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Marketer as anthropologist
Many companies prioritize learning customer needs above any other marketing activity so that they can create better products and service experiences. Typically, marketers will use traditional...
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